CONCLUSION
The freemium business model has proved to be a dominant force in the app industry, and even successful in other industries such as music streaming and cloud services such as DropBox and Evernote. It is no surprise that more and more companies are starting to adapt, offering their game for free with optional in-app purchases. Players don’t have to pay a dime to play their favorite games, although there will certainly be times when they will have an urge to make an in-app purchase. In the end, the freemium model offers a win-win situation for both players and developers. Players get to try the game for free while developers get more people playing their game and more revenue than ever before. Developers don’t have to rush to create new games because they won’t be desperate for money. Instead, they will focus more on polishing their already existing games and updating the game with new and innovative features. Freemium games have opened up new ways for entertainment with the implementation of psychological factors, which is how they became so popular. The freemium business model has managed to find a balance between ‘free’ and ‘paid,’ while maintaining even higher profits and a larger player base.